Jo Malone Blackberry & Bay New Fragrance

Jo Malone Blackberry & Bay New Fragrance

Jo Malone London, a subsidiary of the Lauder Group, is launching a new fragrance in September 2012 called Blackberry & Bay. The new fragrance means to evoke “the blackberry picking days of people’s youth”[source], or in other words “the scent of innocence”…

Jo Malone is known for her light, ethereal treatment of impressionistic images from nature and the latest seems to be in the same vein. The tart, tangy fruit of blackberry is reminiscent of early autumn days when the air gets a little crisper but nature is still at its succulent ripest. Blackberry notes are married in Blackberry & Bay to citrusy, naturally bitterish grapefruit notes and freshly picked bay leaves. This fruity aromatic accord is softened with floral notes while the brambly base contains vetiver and cedar for fixation and woodiness that recalls the environment where berry-picking takes place.

The scent is fresh and lively, without too much sweetness and with the recognizable citrusy touch of Jo Malone scents. The presentation took place in London’s Manchester Gardens, under a beautiful canopy where the invited guests enjoyed a picnic basket full of delicious food. The ambience was further enhanced by the burning of Blackberry & Bay candles to match the artificial blackberry bushes.

Blackberry & Bay will be available in 30 and 100 ml Cologne (the latter retailing for 76GBP) starting at the end of summer at Jo Malone boutiques and in complimentary-smelling body products which include a Body & Hand Wash, a Body Cream and a matching Home Candle.

Source: fragrantica