David Yurman the launch of the Classic collection

Yurman ChronographWith the launch of The Classic, David Yurman–one of America’s premier jewelry and watch designers–is decidedly upping the ante with a group of timepieces created at a whole new level of complication for the brand. Described by Evan Yurman, the Design Director of timepieces and David’s son, as “traditional with a modern twist,” the collection comprises three different watches: a Three Hand, a Moon Phase, and a Chronograph. Each is powered by a Swiss movement and features such artisanal watch-making elements as guilloche dial work, applied indexes and an exhibition case back, which allows for a clear view of the custom skeleton rotor. The Classic watches also incorporate design elements typical of Yurman: The Chevron braid is integrated around the sides of the cases.
The Classic Three Hand, $2,950; The Classic Moon Phase, $4,500; The Classic Chronograph, $5,800
One of the most significant differences in the new watch collection is that the cases, which range in size from 43.5 millimeters to 46 millimeters, are round instead of cushion-shaped. Manufactured in Swiss watchmaking hub La Chaux-de-Fonds, Switzerland, the collection includes: The 3-Hand Automatic, which features an ETA 2892-2 movement and starts at $3,200; the Moon Phase, which features a Dubois-Depraz 9000 movement and starts at $5,800; and the Chronograph, which features a Dubois-Depraz 2050 movement and starts at $4,500.
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While the company knew it could never be “a Vacheron,” with hundreds of years of Swiss watchmaking history behind it, it did want to put the emphasis on a combination of technology and design–the type of design that is uniquely American, says Evan Yurman.
“I realized that I could have so much fun with this,” he said. “I wanted to produce a watch that would be a platform for future designs, and I realized I could do many things, such as use enamel, add a perpetual calendar…”
From the instantly recognizable cable design on the sides of the stainless steel cases to the watch faces done up in black, white and cool neutrals, the collection pays subtle homage to the brand’s signature look.