Moorcroft Pottery, one of the most highly respected names in British pottery, is unique, totally individual and utterfly fascinating for collectors. This prestigious line of pottery vases, established by William Moorcroft in 1897, is produced in Stoke-On-Trent, England. Most pieces are still turned on the lathe to perfect the shape and provide a blemish-free surface for decorating. The designs are applied by “tube-lining” and then colors are hand applied. The brilliant colors and glaze are produced by a second firing process which has become the hallmark of Moorcroft Pottery.

Supported by the world-famous Moorcroft Design Studio and the consummate skills of a dedicated workforce of artists, craftsmen and women, Moorcroft Pottery and Enamels share unprecedented popularity and esteem. Traditionally Moorcroft use very rich colours, but their palette has also expanded in recent years to reflect and complement modern trends in interior designs and styles.
Every piece of Moorcroft has marks on the base which will tell a story. They identify the designer, the year the piece was made, the year of the design and who the painter and tube-liner were. Additionally, every piece carries an impressed ‘Moorcroft’ stamp on the base which no other pottery in the world can use.
Uniquely, Moorcroft is both cast and decorated before the pots are fired for the first time. A second firing comes after the pot has been dipped in a special glaze. The result is a design made up of deep, rich colours which some say have the qualities of precious stones.

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