Luxury Gadgets

A luxury brand Rémy Martin in US

April 1st, 2006

In line with its value strategy, Rémy Martin confirms its position as market leader in Fine Champagne superior qualities and accelerates its growth in strategic markets.
Rémy Martin’s history and experience in the Fine Champagne appellation guarantees its cognacs unrivalled quality. At the beginning of 2005, Alliance Fine Champagne was created a co-operative bringing together Rémy Martin’s wine growing partners who are committed to the lasting quality and virtues of Fine Champagne eaux-de-vie. To consolidate its position with up-market cognacs, Rémy Martin focused its efforts on its three leading brands, VSOP, XO and Louis XIII.

VSOP Fine Champagne, a flagship of the Rémy Martin brand and an icon in its category, strengthened its market leadership. New red and gold packaging on a slender bottle now represents the contemporary elegance of an outstanding cognac. Reinvented to suit new consumption trends, VSOP is more than ever a benchmark in bars throughout the world. From the Specialist of Fine Champagne Cognac, this cognac has been blended from a selection of our finest VSOP eaux-de-vie,our Exclusive Reserves which have aged between 5 and 15 years. This gives a cognac which offers a rich tasting experience, with dried apricot, jasmine, hazelnut, vanilla and liquorice notes. VSOP Réserve Exclusive is ideal to be enjoyed neat, on ice or with coffee.
The Rémy Martin brand appeals to an increasing number of consumers seeking the best quality and it has established a strong position in strategic markets. It recorded healthy growth in the US, its leading market, and in China where the exceptional reputation of the “centaur brand” should result in impressive growth. Alongside the progress made in these two markets, the brand has continued its growth in the UK, Japan and Russia. It also strengthened its leading position in the travel retail trade with the launch of the limited edition “Voyage” range.

Entry Filed under: Food & Beverage, Limited Edition