In collaboration with a French trading partner, Claude Bentata, Strellson opened their first monostore in Paris, the fashion metropolis, this month.
This is the twelfth monostore in a row that Strellson has opened with partners from the retail trade. Dubai, Moscow and Amman among others were the precursors, and were important milestones in the Strellson success story.
Fashion excites people and fashion needs a platform. In order to present the Strellson fashion world and the brand competently, it is essential for the company to have its own spaces. In the new monostore in Paris, the two product lines Premium (ready-to-wear) and Swiss Cross (sportswear) are skilfully presented together.
The shop design in steel, black wood and glass, with a grey slate floor, sets off the clear concept of the business and ready-to-wear collections of Strellson Premium.
For the presentation of the Swiss Cross sportswear, white acrylic glass, lit from within, is generously used, along with stainless steel.
For VIP customers a special shopping area has been created at the back of the shop. Here Strellson man can count on receiving styling advice and special service, undisturbed, in a personal club atmosphere, with a bar and plasma display.
Further shops of this kind are planned world-wide.
More details on www.strellson.com

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