Head First! is a dynamic three-story fabric model of a human head that serves the dual role of visual icon and AV theater in the HealthSpace Cleveland health museum. Families and school groups start their visits to HealthSpace with a visit to Head First! to view a short AV multimedia presentation about making healthy choices on issues such as food and smoking.
Theatre awarded a bronze at the 2005 Industrial Design Excellence Awards (IDEA05) July 8, 2005 (Cleveland, OH) – Ever get the feeling that you’re being watched as you drive down Euclid Avenue between 89th street and 90th street? Odds are that HealthSpace Cleveland’s “giant head” is surveying the scene.

As you motor down Euclid you may have noticed a large white head stylishly gazing down upon the ever-constant flow of traffic. That stylish stare is coming from HealthSpace Cleveland’s Head First! Theatre, a three-story interactive theatre that was recently awarded a bronze at the 2005 Industrial Design Excellence Awards (IDEA) competition. IDEA05 is a national celebration of the best and hottest designs of the year. A focus on beauty, sustainability and craft combine to restore the human touch. These were the dominant trends when BusinessWeek magazine announced the winners on June 24th. “Never before has good design been acknowledged as being so essential to good business…winning designers created outstanding products that people both desire and need,” said Jury Chair Tucker Viemeister, IDSA, President of Springtime-USA, a design firm located in New York City. “This year’s extraordinary IDEA jury selected a slew of winners that are beautiful, valuable and ecologically responsible, demonstrating that good design is more than the sum of form and function. Industrial design makes our dreams come true!” HealthSpace Cleveland’s Director of Visitor Experience, Holly Hornstra conceived and developed Head First! Theatre by combining innovative industrial design techniques, state-of-the-art material and emerging audio/visual technologies. The conceptual development of Head First! Theatre required a rigorous design process, intense research and creative environmental and interior design techniques.

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