The design for DaimlerChrysler’s exhibit at the Mondial de l’Automobile 2004 in Paris focused on demonstrating the company’s commitment to the development of emission-free mobility. Under the motto “Energy for the Future,“ visitors saw how biomass is converted into fuel in a stylized laboratory.

The hands-on demonstration took guests step-by-step through the process of converting raw materials into SunDiesel, a biofuel regarded as the cleanest diesel fuel. As a result, DaimlerChrysler hoped to build trust and confidence and to communicate its technological potential. The architecture and design of the booth took the main theme of “Energy for the Future” and reflected it in the materials and colors used. The minimal, streamlined aesthetics further emphasized the groundbreaking components of the message.

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