This line of strength building machines was developed to appeal to the trend of health clubs that are investing heavily in the visual and emotional impact of their facilities. Existing product lines clash with this goal, especially with their hard lines and industrial character. Additionally, users find them overwhelming and difficult to understand. This innovative design solution used a balance of scale, proportion and form to create a solid and powerful machine that was still very approachable. An aesthetically sensible form has been given to each and every detail of the over fifteen different iterations available in the series. This attention to aesthetic detail, as well as to all parts requiring user interaction and adjustment, eliminates the level of intimidation other machines impose on users.
Best Product Design Silver 2005 Consumer Products

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