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Adidas Launches the Intelligent Running Shoe

Adidas has unveiled the most advanced shoe ever. Called “1″, the shoe provides “intelligent cushioning” by automatically and continuously adjusting itself. It does so by sensing the cushioning level, using a sensor and a magnet. It then understands whether the cushioning level is too soft or too firm via a small computer and adapts with a motor-driven cable system to provide the correct cushioning throughout the run.
A prime example of the convergence process in which computers are embedded in everyday objects to enable them to play their role more effectively, the adidas shoe is one of a number of intelligent clothing items due for market in 2004 – others include the Solar Powered jacket from SCOTTeVEST, O’Neill’s MP3 snowboarding jacket, and Philips work developing clothing which monitors the health of its wearer.